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HBCU CAREER CENTER

Social Media Strategy | Community Management | Content Creation

PROJECT BACKGROUND

The HBCU Career Center was looking for increased engagement across their Instagram, LinkedIn, and Facebook accounts. They also wanted to increase attendance at monthly virtual events and their LinkedIn group membership.

before and after layout

SOLUTION

After auditing the accounts, we revamped the brand's graphic branding on social media to establish more consistency. We also developed an engagement strategy that Included responding to more comments, sharing user generated content, hosting giveaways, and Implementing poll questions.

43%

INCREASE IN AVERAGE ENGAGEMENT

26%

INCREASE IN LINKEDIN GROUP MEMBERS

6

Sold Out Virtual Events with over 150 attendees each

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